"These human billboards, created for ING Direct by the ad agency Leo Burnett in Milan [Italy], prove that it’s actually possibly to make advertising that doesn’t suck. As you’ll see in the video, the agency decided to hire some actual humans and attach them to billboards on moving buses which had the effect of quite literally bringing their advertisements to life."
Source :- http://onethingtosee.com/human-billboards-ing-direct/
YouTube page :- http://www.youtube.com/watch?v=Ni8ukBwHRyI
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